I’ve noticed a very disheartening trend in the fitness industry over the last few years.

Personal training gurus are instructing fitness professionals to “fire” clients who don’t immediately do everything the trainer asks — the ones who “aren’t willing to work hard for the results they want.”

To me, that’s just lazy and cynical.

Are fitness professionals really supposed to work only with the easy clients, the ones who need the least help, while refusing to help the ones who need it most?

We can do much better than that.

At Nutrition Profit System, we hold ourselves to a higher standard of how to coach — and if you’re a fitness professional reading this, I’m betting you do too.