Today’s lesson is designed to cover the third step in the coaching process: Measuring the Client.

When it comes to nutrition, there’s a disturbing trend in the fact that most coaches think that the nutrition coaching process ends with a meal plan.In other words, your client shares his/her goals with you, you spit out a meal plan, and they go and follow it. Case closed.

The problem with this approach is that it only works for a very specific type of client. A type of client that just so happens to represent only 1 out of every 10 clients you’ll have the opportunity to help.

So, why do most fitness pros keep at it? Because most of them don’t know any other way.