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About Your Instructor

Eric Ruth

Eric Ruth launched Fitness Marketing Systems in 1998, quickly establishing himself as one of the leading marketing experts in the fitness industry.

In 2003, Eric created Icing the Cake – the most successful client generating direct mail promotion in the history of the fitness industry. Over the years, Icing has produced thousands of new clients and millions of dollars in sales for the fitness business owners using it.

Today, Eric is Founder OMG Campaigns, providing proven results-producing marketing campaigns to fitness professionals each and every month that you can implement immediately.

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What Fitness Influencers Have To Say About Us...

"When it comes to marketing your fitness business, you can do no better than Curtis Mock and Rick Streb at Fitness Marketing Group. They know what it takes to get the door swinging and the phone ringing."
Pat Rigsby
PatRigsby.com
"Curtis and Rick are awesome. Their marketing strategies are even better. There is too much BS in our industry and too many new wannabe experts popping up. Curtis and Rick are two of our original thought leaders and two of the good ones you can definitely rely on."
John Spencer Ellis
JohnSpencerEllis.com
"Rick and Curtis are two of the most savvy, knowledgeable, and creative marketers I know. They're geniuses at creating programs and products that help fitness pros make more money AND get their life back. If you need help with marketing or if you’re looking to take your business to the next level, The Fitness Marketing Zone and Rick & Curtis will get you there."
Alicia Streger
FitPro Essentials
"Curtis & Rick live and breathe marketing. Their ideas and strategies are second to none, and their candid and forthright personality is exactly what the fitness industry needs. If you want to be a better gym operator, listen to Curtis & Rick. They can help bring you to a level of success that you deserve."
Todd Durkin
ToddDurkin.com

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