Information Packet Download
Simple is good. In fact, simple almost always out-performs complicated. This is a perfect case in point.
This simple campaign works like crazy for everyone who uses it. Lynn has loads of proof of that. You’ll see some of it in the video training.
If you have questions, ask them in our OMG Facebook Group.
CLICK HERE TO DOWNLOAD A BONUS FROM LYNN: 3 SIMPLE WEBSITE STRATEGIES TO GET MORE QUALIFIED LEADS FOR YOUR BUSINESS (and take note of the powerful way Lynn uses social proof).
Lynn Coffey
I've known Lynn for over a decade. She is a highly accomplished, legitimate expert in website/digital marketing strategy and tactics. She's also a really neat lady. I encourage you to get to know her better (and get a world class marketing lesson on how to craft a killer "about" page) by reading Lynn's story here.
- IMPORTANT DETAILS
This is a lead generation campaign. It gives prospects for your services EXACTLY what they want.
It is best used on your website as an evergreen download AND/OR in a paid traffic campaign. If you want to do paid lead gen with it, test it with just $2/day campaign on FB, ideally targeting a custom audience of your website visitors and a lookalike audience based on your website visitor custom audience.
This can also be used OFFLINE at speaking gigs, lunch and learns, networking meetings, with strategic alliance partners (hint: have a local business send an email to their customers talking about you and offering this info-pak. You can reciprocate by sending an email to your list promoting that business.)
The actual packet itself is designed to start a relationship built on proof of success and being down-to-earth. So many gyms speak in weird vague words in their offers and on their website. The packet itself showcases social proof and a respectable offer that excites the warm lead. The new lead should feel comfortable contacting you after they read the information packet and know in their gut that you are different from the rest.
How to Implement the Campaign: Customize the information packet with your logo, business details, social proof, offer, etc. Use a simple landing page with an opt in form. Ask for as few details as possible in your opt in form (ex. just email address or name, email, phone at the most). Offer a simple “thank you/download” page where the new lead can immediately download a PDF of the information packet.
Download the customizable information packet from the resources list on this page.
See the sample opt-in page here.
See the sample download page here.
If you have questions, ask them in our OMG Facebook Group.
Be sure to grab Lynn’s bonus gift for you here.
- RESOURCES