Justin used this campaign to market exclusively to his house email list of clients and prospects. And that’s exactly how you should start with this campaign. Customize the email and send it out to your list. Just be sure you listen to Justin explain how he pre-sold this opportunity.

There are two particularly powerful features to this campaign:

Relationship – this is an opportunity to test the quality of relationship you have with your list.

Scarcity – this campaign is selling just ONE spot to just ONE person. That’s scarcity to the extreme. And that’s strong.

My Marketing Suggestions:

In the video, Justin explains how he had been talking about his upcoming wedding in his regular email communications. I want you to model that approach in order to set the context, and pre-sell.

So, let’s say you’re going to use the same offer as Justin: Train with me. But maybe, instead of wedding preparation, you’re doing a bodybuilding or powerlifting contest prep, or preparing for a Spartan race, or an adventure vacation, postpartum recovery, etc. (there are so many ways to apply this).

Here’s an example of a complete 5-touch campaign sequence I recommend:

Email #1 – Talk a little about whatever it is you’re about to start preparing for (wedding, contest, postpartum, etc). And include a case study about one of your clients who’s getting great results and loves you. Share their story and their comments about how much they love YOU – the impact YOU have had on their body/life. Add a P.S. that says something like, “Oh boy do I have a cool surprise to share with you. Be sure to open my next email for more details. It’s exciting!”

Email #2 – Same format as email #1. Share more details, and your excitement, about whatever it is you’re about to start prepping for, plus another case study. In the P.S. of this email, you could say something like, “If you’ve ever thought that you want to advance your fitness to the NEXT level, quickly, then be sure to check out the email I’m sending you on [fill in day of week and time, e.g. Wednesday at 8 am].

Email #3 – Use the customized version of Justin’s email.

Email #4 (A) – If you got a buyer immediately from email #3, then either end this sequence now, or write a little something about who bought (as long as they are cool with that) and how you’re excited to work with them.

Email #4 (B) – If you did not get a buyer yet, then send out email #3 again, with an additional intro at the top like this:

“Just a quick reminder in case you missed this rare and cool opportunity to work directly and personally with me, one-on-one, to get into the best shape of your life…seriously. I’m preparing for [whatever it is you’re about to do], and I’m looking for just ONE person to train with me. Read below for more exciting details…”

Email #5 – If you don’t have a buyer yet, send out INDIVIDUAL emails (not a bulk “broadcast” to your entire list) to the top 10-20 people on your list specifically inviting them to buy…because you LIKE THEM – and you need to like somebody you’re spending that much time with – and because you KNOW they would really excel with this level of one-on-one with you.

NOTE: I suggest you document the workout program you and your partner use, take lots of pictures, maybe some videos, and package this up into a PRODUCT so the next time you sell it, you’ve got a template to follow that you know worked, and can provide added value to the customer by giving access to this product in addition to their training with you. Get before / after pics of you and the other person, and measurements, so you can PROVE the efficacy of the program.