4 Campaigns In One
Art has generously provided 4 different email marketing campaigns for you. In the training video, Art and I walk you through each campaign, pointing how to apply to it to your business, and sharing some copywriting tips along the way.
Here are the four campaigns – click each link to access in Google docs, then be sure to go to FILE > MAKE A COPY to save to your Google docs:
- Front End Offer (FEO) Promotion – 8 DFY Emails
- Conversion to Challenge Campaign – 5 DFY Emails
- New Client Onboarding Series – 3 DFY Emails
- Reactivation Campaign – 3 DFY Emails
If you have questions, or would like some feedback on how you plan to use this campaign, post to our FB group.
NOTE: This video is a little longer because Art and I share some important and helpful copywriting tips throughout as we discuss each campaign. If you want to grow your marketing skills, listen closely because copywriting is THE most important component of marketing – it’s the FUEL that drives your marketing engine.
Art McDermott
In addition to being an outstanding copywriter who has written copy for some of the leading experts in the industry, as well as many fitness business owners, Art McDermott CSCS CISSN is a Certified Nutritionist and has been a Certified Strength and Conditioning Specialist for 30 years.
Art has spent years in the corporate wellness arena; conducting speaking, corporate trainings, “boot camp” sessions as well as custom fitness programs. He works with companies to design affordable wellness solutions through his company, Wellness Consulting Group.
He has owned several training facilities specializing in personal training, nutrition, fitness/physique transformations, ‘baby boomer’ and senior training as well as sports preparation. Art has been involved with strength sports for over 25 years. During that time, he has participated in over 20 National and World Championships in three different sports, in addition to 2 Olympic Track & Field Trials.
You can reach Art by email at artmcdermott68@gmail.com
- IMPORTANT DETAILS
You need to carefully read through each of these four campaigns and make sure they accurately represent your business. Make adjustments where necessary. And be certain to customize the fields marked in yellow (although we may have missed a few fields, so read through carefully).
Also, I hope you’ll listen closely as Art and I discuss the psychology behind the writing and application of these campaigns. The more you understand about WHY we write the way we do, and HOW each campaign should be optimally implemented, the better at marketing you’ll become!
- RESOURCES